Last updated: August 6, 2026
PickNik Inc. d/b/a PickNik Robotics (“PickNik”, “we”, “us”) is a robotics software company at 4730 Walnut Street, Suite 106, Boulder, Colorado 80301, USA. We make MoveIt™ Pro, a software platform for developing and running robot applications, and we provide related engineering services.
For the personal data described in this policy — website visitors, sales and marketing contacts, job applicants, license-validation data, and product usage data — PickNik is the data controller under the EU and UK General Data Protection Regulation (GDPR). Questions and privacy requests: hello@picknik.ai.
This policy explains how PickNik collects, uses, discloses, and protects personal data through:
We collect usage data on our websites: pages viewed, referrer, approximate location, browser and device type, and the cookie identifiers described in section 6. Server logs record IP addresses for security and operations.
In the MoveIt Pro product, we collect usage analytics: a startup activation signal we can associate with the identified license user (name and email), which Behaviors and Objectives are run, and the system specifications of the machine it runs on. See section 5.
We use personal data to:
We do not make decisions producing legal or similarly significant effects about you based solely on automated processing, including profiling.
MoveIt Pro runs on our customers’ own infrastructure. Apart from the product usage analytics described below — which are limited to product-usage events and system specifications — it does not send robot telemetry, crash reports, logs, images, video, rosbags, source code, Objectives, Behavior Trees, or customer application data to PickNik without explicit permission. Customers may choose to provide such materials to us for support, debugging, or services, in which case we use them only for those purposes and as agreed with the customer.
MoveIt Pro Online is a hosted version of MoveIt Pro that runs on PickNik-managed infrastructure rather than on the customer’s own machines, used for testing, trials, and training. Your email address is the only personal data you provide to it.
We use users’ email addresses to provide passwordless authentication, administer access, and send service-related emails. We also process limited technical and operational data necessary to secure and operate the hosted service, including IP addresses, authentication and session identifiers, and instance lifecycle and configuration records. Two service providers handle parts of this: Amazon Cognito issues the identity and session identifiers, which are stored in a secure HttpOnly cookie, and Cloudflare Turnstile uses IP addresses to rate-limit and block automated abuse of sign-in. MoveIt Pro product usage analytics are described below.
MoveIt Pro collects product usage analytics and sends them to PickNik to help us understand how the product is used and where to focus development. When an instance starts, it sends an activation signal; because this is tied to the license (see License validation below), we can associate it with the identified license user, including their name and email address. During use, it records which Behaviors and Objectives are run and the system specifications of the machine it runs on. These analytics do not include robot data, camera images, source code, or customer files. In air-gapped deployments, this data is never transmitted.
To enforce software licenses, MoveIt Pro validates its license key against Cryptlex, a third-party license-management service. When a licensed copy is activated or started, Cryptlex receives and records the license key, the time of the event, machine identifiers used to enforce seat limits, and the IP address of the connecting machine. Because we maintain the license database that maps each key to the individual and organization it was issued to, we can associate these activation events with an identified user, including their name and email address. We use this information solely for license enforcement and compliance — not for marketing, advertising, or profiling. See the Cryptlex privacy policy. Customers in air-gapped environments may use offline activation, in which case the product makes no external network calls; contact us for details.
If a customer configures MoveIt Pro to use a third-party AI, LLM, or VLM service with the customer’s own API key, data selected by the customer is sent from the customer’s environment directly to that provider. PickNik does not control the provider’s use of that data; the customer is responsible for reviewing and complying with that provider’s terms and privacy policy.
MoveIt Pro’s robot-learning tools follow the same principle. Robot demonstration data is recorded and stored on the customer’s own machines, and model inference runs on the customer’s own hardware. Customers may optionally use their own accounts with third-party services — Runpod for model training, the Hugging Face Hub for dataset and trained-model hosting, or Weights & Biases for training metrics (all disabled by default) — in which case data flows directly from the customer’s environment to that service under the customer’s agreement with it. PickNik operates no server-side AI service and receives no customer robot data, demonstration data, or trained models.
To the extent a customer provides logs, files, images, robotics data, or other materials to PickNik for support or services — through shared Slack channels, email, or our ticketing system — our use of that data is governed by the applicable customer agreement. Such materials may incidentally contain personal data, such as images of individuals near a robot. The customer determines the purposes of that processing; PickNik processes the data only on the customer’s instructions and to provide the requested support, does not use it to identify individuals, and deletes or returns it in accordance with the customer agreement.
You can change your choices with respect to cookies at any time through the Cookie Settings link.
Your choice is stored in a first-party cookie containing only your category choices and the date you made them. Examples of the cookies we may use, including that one, are listed in the cookie reference table at the end of this section.
These render something you asked for on a specific page and set no advertising or analytics cookies. The providers receive the information you submit plus the technical metadata needed to deliver the requested function (such as IP address and browser details).
js.hsforms.net, forms.hsforms.com) — renders the contact, demo, and download forms.jobs.ashbyhq.com, Careers page only) — displays our open job listings.Tells us which pages get read and where people give up.
Used to measure our advertising and to show our ads to people who visited the website.
Our documentation site, docs.picknik.ai, uses Google Analytics under the same consent controls, and sets one functional cookie for its documentation search assistant. Both appear in the table below.
This table covers the cookies set by this website and by docs.picknik.ai. Cookies set inside the MoveIt Pro Online application itself, such as the Amazon Cognito HttpOnly session cookie, are described in section 5 rather than here.
| Cookie | Category | Set by | What it does | Lasts |
|---|---|---|---|---|
pn_consent |
Strictly necessary | PickNik (this site) | Records the cookie choices you made in the banner | 1 year |
_ga, _ga_* |
Analytics | Google Analytics | Tells your browser apart from others so we can count visits and see which pages get read | Up to 13 months |
__hstc, hubspotutk |
Analytics | HubSpot | Recognizes your browser when you come back and, if you submit a form, links that submission to your visits | 6 months |
__hssc |
Analytics | HubSpot | Counts the pages you view during the current visit | 30 minutes |
__hssrc |
Analytics | HubSpot | Notes that your browser has restarted since your last visit | Session |
_gcl_au |
Advertising | Google Ads | Remembers the ad click that brought you here, so a later signup can be credited to that ad | 3 months |
_lfa |
Advertising | Dealfront (Leadfeeder) | Gives your browser a random ID that, combined with your IP address, is used to guess which company your visit comes from | 1 year |
messagesUtk |
Functional | HubSpot | Recognizes you if you return to the chat widget, so a conversation can pick up where it left off | 6 months |
inkeepUsagePreferences_userId |
Functional (docs.picknik.ai only) | Inkeep | Remembers your preferences for the documentation search assistant | 1 year |
We do not sell personal data for money, and we do not disclose your contact information or contact lists to business partners or other third parties for their own marketing purposes, including “direct marketing purposes” as defined in California Civil Code § 1798.83.
We share personal data with:
We operate a Facebook page at facebook.com/picknikrobotics. For Page Insights — anonymized statistics Facebook compiles about page visitors using its own cookies — PickNik and Meta are joint controllers under an agreement based on the Facebook Terms of Service. Meta’s processing is described in the Meta Privacy Policy.
We are based in the United States and may process personal data in the United States and other countries where our service providers operate. Where required, we use appropriate safeguards for international transfers, such as standard contractual clauses or equivalent mechanisms. You may contact us for information about the safeguards applicable to a specific transfer.
We keep personal data only as long as needed for the purposes described in this policy, then delete or anonymize it. As a guide:
| Data category | Example | Retention |
|---|---|---|
| Website consent preferences | The pn_consent cookie |
1 year, or until you change or clear it |
| Analytics and advertising cookies | _ga, hubspotutk, _lfa |
Per the lifetimes in section 6 (30 minutes to ~13 months); deleted immediately if you withdraw the category |
| Sales and demo inquiries | HubSpot form submissions and CRM records | Indefinitely, until you request deletion |
| Marketing contacts | Newsletter subscribers | Suppressed from marketing when you unsubscribe; the contact record is retained until you request deletion |
| MoveIt Pro Online account data | Email address, authentication and session identifiers, IP addresses, instance lifecycle and configuration records | For as long as your account is active, then until you request deletion; session identifiers and the IP-based records used to block automated abuse are kept only as long as needed to operate and secure the service |
| License validation records | License key, machine ID, activation timestamps | Term of the license plus a reasonable period for compliance and audit |
| Support data | Logs, diagnostics, customer files | Not routinely deleted; returned or deleted when the customer agreement requires it or the customer requests it |
| Job applications | Ashby submissions | Per our recruiting retention practices and applicable employment law |
We may retain data longer where the law requires it or to resolve disputes and enforce agreements.
We use commercially reasonable technical and organizational measures to protect personal data, including encryption in transit, access controls, and least-privilege access to our CRM and support systems. No method of transmission or storage is completely secure; if we learn of a breach affecting your personal data, we will notify you and the relevant authorities as required by applicable law.
Email hello@picknik.ai to access, correct, or delete personal data we hold about you, or to opt out of marketing. Every marketing email we send also includes an unsubscribe link. We verify identity proportionately — typically by corresponding through the email address we have on file; we do not demand identity documents for routine requests. We respond within the time periods required by applicable law.
You have the right to access, rectify, and erase your personal data; to restrict its processing while a dispute about its accuracy or our basis is resolved; to object to processing (including an absolute right to object to direct marketing); to receive your data in a portable format; and to withdraw consent at any time without affecting the lawfulness of processing before withdrawal — for cookies via Cookie Settings, for marketing via any email’s unsubscribe link. You also have the right to lodge a complaint with your local data protection authority, including the ICO (ico.org.uk) in the UK.
Our websites and products are for businesses and are not directed to children. We do not knowingly collect personal data from anyone under 13. If you believe a child has provided us personal data, contact us and we will delete it.
We may update this policy from time to time. The “Last updated” date at the top reflects the current version. If we make material changes, we will provide notice as required by applicable law, such as a prominent notice on our website or, where appropriate, direct contact.
PickNik Inc. d/b/a PickNik Robotics
4730 Walnut Street, Suite 106
Boulder, Colorado 80301, USA
hello@picknik.ai
